BRUKER(FORMERLY ELITECHGROUP BENELUX B.V.)

Customer ID: 23550

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Customer Information

Not specified

Not specified

Current/In-Business

Not specified

Raleigh

10/10

$2802.86

August 2025

Activity Summary

September 30, 2025

Not scheduled

8

Activities

3

Quotes
Quick Actions
Log Activity Create Quote Schedule QBR
AI Insights
LLM-generated; verify before action. Refresh
Health 10/10 Last contact Sep 30, 2025 8 activities 3 quotes 0 QBRs Value $2803
Insights
  • ✅The customer has a perfect health score of 10/10, indicating strong satisfaction or engagement.
  • ✅The win rate for quotes is 66.7%, showing a solid success rate in converting quotes to sales.
  • ✅Recent activities involve frequent contact through emails and calls, suggesting ongoing engagement.
Risks
⚠️A significant loss was recorded with one quote worth $47,029, indicating potential challenges in closing high-value deals.
⚠️Recent quotes include a rejection, which may impact future negotiations or customer confidence.
Opportunities
📈With a high customer value of $2,802.86 from won quotes, there's potential to increase this through more targeted sales efforts.
📈The involvement of account manager Raleigh and Andrew in successful transactions could be leveraged for future sales strategies.
📈There’s an opportunity to engage more deeply with the customer as indicated by the absence of any QBR sessions.
Contacts
Viera Crosignani

Spatial Regional Account Manager – Greater LA and HI(Not part of elitech)

viera.crosignani@bruker.com

626-318-9219

Debbie Higby

Bruker U.S. Senior manager of nCounter test platform

Deborah.Higby@bruker.com

Recent Activities
Log Activity
Added contact: Debbie Higby
Contact Management Completed
2025-09-30 18:41
View Edit
Added new contact: Debbie Higby, Title: Bruker U.S. Senior manager of nCounter test platform, Email: Deborah.Higby@bruker.com
New contact and atempt to set up a call with this division
Email Completed
2025-09-30 18:41
View Edit
The call I had earlier we determined UTAK is not a good fit for their needs, they do more tissue testing. The user has connected me with the manager of another platform to further explore opportuniti...
Bruker spatial biology call
Call Completed
2025-09-30 17:26
View Edit
Meeting with Bruker Viera Crosignani September 30, 2025 • 26 mins • View Meeting ACTION ITEMS ✨ Upgrade to Premium to unlock AI generated action items MEETI...
Bruker Spatial Biology meeting booked
Email Completed
2025-09-25 17:03
View Edit
Please share anything that will help prepare for our meeting.: Dear Andrew, I am scheduling a meeting with just the two of us for now so I can understand a bit better our common goals and then I ca...
Bruker Spatial Biology- Finding the right contact to meet with and confirming time
Email Completed
2025-09-24 20:40
View Edit
Hi Viera, I appreciate your support in getting us connected. My calendar blocks can book up pretty quickly, but I use something called Calendly that will connect you live time to see my available ...
Added contact: Viera Crosignani
Contact Management Completed
2025-09-23 18:33
View Edit
Added new contact: Viera Crosignani, Title: Spatial Regional Account Manager – Greater LA and HI(Not part of elitech), Email: viera.crosignani@bruker.com, Phone: 626-318-9219
Scheduling a call with Bruker Spatial Biology section to see if there are QC opportunities
Email Completed
2025-09-23 18:33
View Edit
Hi Viera, Thanks for reaching out to connect! I have actually been trying to get in touch with the Bruker team as well so this is great timing. I would love to connect and explore opportunities f...
Quote 5663 pricing objection
Email Completed Lost Opportunity
2025-09-04 18:14
View Edit
Our quoted price was around $47K and the customers budget for this material is $3k. Andrew, For other quote the have a budget of only € 3000,- so it will be to expensive for them. Kind regard...
Quotes
New Quote
Quote # Amount Status Confidence Date Valid Until Intelligence Actions
5658 $1401.86 Accepted — 2025-08-25 2025-11-23 —
5658 $1401.00 Accepted — 2025-08-26 2025-11-24 —
5663 $47029.00 Rejected — 2025-09-03 2025-12-02 —
QBRs
Schedule QBR

No QBRs scheduled.